The aspirational self: If could be all these people see below:
http://blog.ted.com/2011/10/28/tedmed-catching-up-with-a-j-jacobs-the-healthiest-person-alive/
http://www.ted.com/talks/lang/en/julian_assange_why_the_world_needs_wikileaks.html
http://www.ted.com/talks/lang/en/richard_branson_s_life_at_30_000_feet.html
Trying to be as close the aspirational self as possible.
